Email Marketing Ideas For Restaurant: How it Helps You Thrive in 2021
Restaurant businesses require a well-thought marketing strategy that helps them to reach their targeted audience. There are about 1 billion restaurants in the US alone; hence there is enormous competition for restaurant chains in the share of the $799 billion industry.
If you want to achieve growth, then you need a way effective that ensures your business growth and success in today’s competitive way. And when it comes to cost-effective marketing ways, then email marketing gets the spotlight. Explore the article to find useful email marketing ideas for the restaurant and also check how it helps you thrive in 2021.
Undoubtedly you might be having a sophisticated menu, a professional team, superior design, and top chefs. Still, there is an excellent chance that people don’t know about every perk that you are offering to them. It is where email marketing gets the spotlight; it is considered a primary communication channel for customers. Regular email campaigns are a useful tool that helps you serve, right audience efficiently. It helps you with proper eventual and communication retention techniques, ensuring to turn your clients and then into loyal customers forever after.
An email has made its way from being manageable messages between global to academics. Global email users reached around 3.9 billion users in 2019; this number is estimated to grow in the upcoming years. It is estimated to grow to about 4.3 billion users in 2023. The statistic represents that email marketing is one such opportunity that helps you scale up your business, hence don’t miss the opportunity.
What is Email Marketing?
Email marketing is the process of sending a commercial message, to a group of people, primarily through emails. In the broadest sense, every email sent to an existing or potential customer could be targeted through email marketing. It involves using email to send solicit sales, donations, advertisements, request business, etc.
Email marketing strategies seek to achieve multiple objectives, to create brand awareness, build trust, and loyalty. The term mainly refers to sending email messages with the intention of improving a merchant’s relationship with their customers. Additionally, it also helps them to encourage customer loyalty and ensures repeat business at the same time. Email marketing allows you to acquire new customers and convey the current one to purchase something immediately and also share third party ads at the same time.
Reasons that Justify Why You Need to Focus on Email Marketing
If you’re doing business in today’s digital market, your customers are using email; hence it’s sure that email marketing opens vast opportunities for your business. No matter which size and type of business you own, what matters the most is which business strategy do you follow to reach your potential customers.
You have the power to reach your end-users through email marketing. Email marketing reduces the time and efforts that you have invested in attracting new customers; besides this, it also helps you to structure your email marketing strategy efficiently and connect with your audience in an instant.
If you are operating a delivery business with an advanced all-in-one delivery app solution or traditionally, the end goal is to cut through the clutter. There are numerous ways that you can consider to bring massive revenue to your table. Additionally, the email marketing approach offers numerous benefits for your business in no time.
If you have a delivery business, then it becomes essential for you to offer customers what they are looking for. The Marketing Sherpa report shows that more than 72% of American adults prefer email communication, especially when it comes to hearing from businesses. Email marketing is a unique and most preferred way of communication. It’s the digital channel to outperform old media such as postal mail which is preferred by 48%. In comparison, television ads are selected by 34%, and print media like magazines and newspapers is preferred by almost 31% of respondents.
Email marketing undoubtedly deliveries a good bang for the buck. In the report, it was found that it ensures $ 44 ROI for every dollar spent, which is high compared to $38, which was measured in 2015. Hence if you want to drive colossal ROI, then it becomes vital for you to pay attention to implementing an email marketing strategy.
Analytics and Tracking
You can use advanced software, enabling you with analytics and tracking facilities helping you to have depth into your customers’ behaviour. You can use various data, such as:
- How many people opened your mail?
- Customers open which links?
- On what percentage of your sent emails were opened?
- What days and times of the week get the most click-throughs
Reward and Loyalty Program Integration
If you want to drive more traffic to your business, then you can link your email marketing campaign with a loyalty program. Use excellent tips to create a great customer loyalty program to connect with your restaurant’s email marketing campaign.
Effective Ways to Build Email Marketing Approach for Your Restaurant Business
Are you aware of the truth that you can make 138% more money from customers who buy products through email offers than from customers who do not get your emails? Email marketing is considered one of the biggest drivers of customer retention. There are numerous ways to build email marketing that helps you to get more customers; it ensures to enhance the customers spending on your business and ensures that they keep coming back for more.
Build an Email Segmented List
The point of an email list is not the stuff in emails that you can get in your hands on. Find high-quality email addresses from customers who genuinely get benefit from your emails. Gone were the days of sneaky newsletter registrations and scraped lists. If you want to enjoy the best results and the least amount of unsubscribers, then put together a list of emails of people who want to hear from you.
Implement Email Capture Forms
Go through every stage of the user’s journey to reach them online and work out the excellent places to set email capture forms. The forms should have an influence for users to sign up for emails, like special offers, the promise of discounts, etc.
Ask for Useful Information
Your restaurant email marketing lists should be segmented so you can send various types of emails to distinct categories of subscribers. You can work with different categories of people who might be interested in your business and create a list segment accordingly. You can even ask people to answer optional fields to help personalize the email experience.
Use Email for Customer Engagement
Email marketing is undoubtedly a great way to drive customer engagement with your brand. It can help you to motivate people to visit your store, but there are many other ways to engage your ideal customers. Offer your customers committing offers, tempting them to share your referral with their friends, colleagues, etc. Moreover, you can even run a competition asking your ideal customers to share their favourite recipes and serve the best at your restaurant.
How Email Marketing Campaign Can Help You to Drive Sales to Your Restaurant Business
In this digital world, most restaurant businesses invest in food delivery app development to drive more sales and traffic to their business. But they need to understand that developing a mobility solution is not the solution; they even have to pay attention to various marketing tactics that help them to drive more sales and traffic to their business site in less time.
And just like other marketing tactics, the primary benefit of email marketing is to deliver an audience back to the core presence. It can be your restaurant website or app. More than 50% of restaurants don’t have their website, due to which they lose various opportunities that arise in front of them. However, it becomes vital for restaurants to find engaging ways to drive more customers and sales for their business in no time.
Email marketing is the central driver of customer acquisition and retention for businesses of all sizes. According to recent data, more than 81% of SMBs rely on email as the direct customer acquisition channel while 80% for retention. There is much to talk about on social media, tweets, shares, etc., but that does not mean that email marketing is becoming less valuable. The same research shows that email marketing gets the top position when compared to organize a search, social media, paid search, etc. It is one of the best ways for customer retention and acquisition.
Email Marketing : Core Phase for Restaurant Marketing Plan!
Email marketing for restaurant undoubtedly brings numerous benefits to your table. The marketing strategy works similarly for every size of the business, helping them to reach a vast customer base in a short time. It also helps to boost engagement and conversion rate ensuring your business success and growth. What makes an email one kind of marketing channel is its ability to tailor and personalize the messages on consumer actions.
Starting with restaurant email marketing can be as simple as choosing service providers. You can implement an email option on the restaurant website and Facebook page. But if you don’t have an engaging website, then you can build it first for your business. If you are looking for the best services to help you with your business expansion, then get in touch and choose the best service at a pocket-friendly price. We offer fantastic service to help you give a digital touch to your business. It plays a vital role, especially when it comes to growing and nurturing your business on an ongoing basis.
Remember that email marketing contributes to an effective marketing channel and enlarges marketing efforts to maximize marketing results. Especially those businesses who want to have an adequate digital marketing plan have to pay special attention to email marketing as it can help you to maximize your return on your marketing budget.